STRADA DEL VINO VERNACCIA DI SAN GIMIGNANO
The Association "Strada del Vino Vernaccia di San Gimignano" was created in July 1999 and it operates since January 2000. The association gathers 70 operators of the agricultural and tourist local market: wineries, agriturismos, restaurants, wine shops and others. Its goal is to promote the typical products and offer visitors the opportunity to discover the local tastes, flavours, and traditional producing processes. Following the Routes of Wine is an exciting experience for those seeking a direct relationship with the natural and agricultural environment. You will have the opportunity to know our product, to visit our producers directly at their farms, to stay in our holiday accommodations and to taste our typical products. Tradition, professionalism and passion are our values. Our activity, strongly rooted in a centenary farming culture, but innovated thanks to modern techniques and new means of production, has developed in a region of breathtaking beauty, where landscape is art. In the last years the town has developed a quality policy in the world of wine and has established itself on the market as a symbol of "made in Italy". The wines produced in the area of San Gimignano are: Vernaccia di San Gimignano DOCG, San Gimignano Rosso DOC and I.G.T. Toscana, with a total production of 9 million bottles per year, 70% of which is sold abroad, the remaining 30% being sold on the internal market. The success of the wine is also related to the international appeal of San Gimignano, a town rich in art and history, registered in the list of UNESCO's World Cultural Heritage, with a proven ability in enhancing its treasures. For this reason San Gimignano and its wine deserve a special mention from an artistic point of view as well, thanks to the "Vernaccia di San Gimignano Wine Experience La Rocca" that is the municipal Centre for the documentation and tasting of Vernaccia di San Gimignano wine.
VERNACCIA DI SAN GIMIGNANO WINE EXPERIENCE LA ROCCA
"Vernaccia di San Gimignano Wine Experience – La Rocca" is the municipal Centre for the documentation and tasting of Vernaccia di San Gimignano wine and local products. The centre was created by Consorzio della Denominazione San Gimignano, a consortium which brings together all winegrowers producing Vernaccia di San Gimignano DOCG, the first Italian wine to obtain the Appellation of Origin in 1966, and it aims to safeguard and enhance the value of the local wine production. The name of the centre is a declaration of what it aims to be: a place to experience wine directly, which means more than simply tasting it; involving deeper knowledge and emotional contact as well. It represents a unique and original experiment in Tuscany and it is the first organization managed by winemakers to use the latest technology and multimedia tools to offer visitors an immersive experience.
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